Payal Singhal Design House, established in 1999, is a leading South Asian fashion brand with a focus on modern Indian bridal and occasion wear, blending tradition with contemporary relevance. The quintessential #PSGirl embodies a well-travelled, fashion-forward spirit, easily transitioning from traditional to non-traditional settings. The brand's signature aesthetic is contemporary and minimalistic, emphasizing wearability, comfort, and effortless impact. Payal Singhal is an industry innovator passionate about accessible, relevant, and forward-thinking fashion.