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Home / Privacy





At Tie Ethnic Online Private Limited,we are strongly committed to protecting and respecting your privacy. This Privacy Policy covers your access and use of website, mobile site with domain name (hereinafter collectively referred to as strong Website and any other associated products, applications or software used for the purpose of uploading, selling, making available for viewing and allowing the users to purchase the listed products (collectively, the strong Services. This Policy explains our information gathering practices in connection with information about you that we receive online through our Services and offline (e.g., via the phone, conferences, and other correspondence). It must be read in conjunction with the Company,Terms of Use. Capitalized terms not defined herein shall have the meaning attributed to them under the Terms of Use. This Policy is a legal and binding agreement between you and the Company. By clicking on strong I agree while registering on the Website, you agree to be bound by this Policy and Company Terms of Use. You hereby expressly consent to the processing of your personal information and non-personal information in accordance with this Policy. Your information may be collected, transferred to, and stored by us in some other jurisdiction and by our affiliates and service providers that are based in other countries. Therefore, your personal information may be processed outside of your country. Some countries have implemented transfer restrictions for personal information, in connection with which the Company takes various measures, including:

i) Where required, implementing standard contractual clauses approved by the European Union commission, or similar contractual clauses in other jurisdictions;

ii) Transferring personal information to countries that regulators deemed to have adequate protections for the treatment of personal information; and

iii) Where required by law, obtaining your consent to share your personal information outside of your country.

Any critical personal data, as may be notified by the relevant authority in India, shall only be processed in India and shall be transferred outside India as may be provided under the applicable data protection laws of India.

By mere use of or access to our products and/or Services, you expressly consent to our use and disclosure of your information and other information in accordance with this Policy and your use implies knowledge, understanding and acceptance of all terms of this Policy, however, without prejudice to above, you may be required to confirm and provide your consent over an email that you agree to the terms of this Policy and have no objection to the use of the information and data provided by you. This Policy is incorporated into and is subject to the associated Terms of Use which is available on [insert URL] by reference. You hereby expressly grant your written consent to us through the Website to collect, possess, receive, upload, store, deal with, handle and/or use the personal information. Further, you also grant your written consent to enable the Website and/or its independent service providers to collect non-personal data by placing cookies etc. Once the information is collected, we shall have the right to use the same for the purposes for which the same were collected. If you do not agree to the terms of this Policy, please do not use, or access our products and/or services.

This Policy describes the usage of information provided or collected through sites and applications where this Policy is accessible from affiliate or third-party sites/platforms through which the Services and/or any of its features may be provided. We follow this Policy in accordance with the applicable laws of the jurisdiction. In some cases, we may provide additional data privacy notices specific to certain features or services. Those notices are to be read in combination with this Policy. Please also keep in observance that Services may contain links to other sites not owned or controlled by us and we are not responsible for the privacy policy of the said sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.


1.1. This Policy explains when,why and how we collect, store, transfer and use personal information about people who visit our Website or use our Services.the conditions under which we may disclose your personal information to others, and how we keep your personal information secure. We advise our Users to familiarize themselves with our privacy practices.

1.2. Your visit and any dispute over privacy is subject to this Policy and the Terms of Use available on the Website, including limitations on damages. We may change this Policy from time to time. We will post any changes so that you are always aware of our policy and your continued use of our Services after we make changes is deemed to be acceptance of those changes. Hence, we request you to check the Policy periodically for updates.

1.3. By accessing or using any of our Services you provide us your consent to the collection,transfer, storage,disclosure, and use of your personal data in accordance with this Policy. This Policy applies when we are acting as a data controller with respect to the personal data of our users. If you do not agree with the terms and conditions of this Policy, we advise you to refrain from accessing or using the Services.

1.4. Use of the Website and the Services are governed by this Policy and associated Terms of Use, which shall be deemed to be incorporated into this Policy and shall be read in addition to this Policy. In the event of any inconsistency or ambiguity arising between the Terms of Use and the terms of this Policy, the provisions of this Policy shall prevail to the extent of such inconsistency or ambiguity.Your use of the Services and any dispute over privacy are and will be governed by this Policy.

1.5. The Services provided by the Company are only limited to the people who have attained the age of majority. Thus, this Policy is not applicable to minors or inpiduals who are not competent to enter into a contract. You, therefore, acknowledge that you have attained the age of majority and are competent to enter into a contract, the Company shall not be responsible for you and has no control over any information submitted by you for the purpose of using the Services.


You expressly consent to provide the necessary details/information/documents to the Company under this Policy. While providing your details, information and/or documents over the Website, including but not limited to the personal information or other information as mentioned herein , you expressly consent to the Company contacting you either directly or through its marketing channels and business partners or other representatives either through SMS, call and/ or e-mail and to follow up through calls in relation to the Services, for imparting product knowledge, offering promotional offers running on the Website and various other offers offered by the Company. You hereby authorize and expressly consent us to share your personal identification information and other information with third parties for completion of the Services availed by you.

This Policy does not apply to sites maintained by other companies or organizations to which we may provide a link and we are not responsible for any personal information you submit to third parties via our website.



3.1.1) When you make an account on the Website to use our Services or visit it as a guest to view and/or purchase products or otherwise contact the Company, we collect your data depending on your use of our Services which may include personal identification information such as your name, date of birth, age, nationality, gender, signature, phone number, physical mailing and/or billing address, and/or email address (business or personal), and formal identification information such as Tax ID number, passport number, driver?? license details, Aadhar number or other national identity card details, photograph identification cards, and/or visa information (collectively,strong,Account Data?.

3.1.2) The Account Data may be processed for the purposes of providing our Services to you, satisfying anti-money laundering and know-your-customer obligations, and ensuring the security of the Services, maintaining back-ups of our databases, and communicating with you. This information is necessary for the adequate performance of the contract between us, and which shall allow us to comply with our legal obligations. Without it, we may not be able to provide you with all the requested Services.

3.1.3) We process financial information such as bank account details, associated debit and/or credit card number that you give to us or other information when you use our Services in order to facilitate the processing of payments . The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.

3.1.4) We may collect your credit score and credit information through a soft search of your credit records with Credit Information Companies (hereinafter referred to as strong?. The Company has no control over the content, or the accuracy of the information provided by CICs. By consenting to use and avail your credit information report through the Company, you agree that the Company shall be entitled to rely on your authorization and the consent granted by for the processing of the information. The legal basis for this processing is your consent.

3.1.5) We may monitor, record and/or automatically process information contained in or relating to any communication that you send to us or provide us via telephonic conversation (strong Correspondence Data for quality and training purposes and/or for our own protection. The Correspondence Data may include the communication content and metadata associated with the communication. The Correspondence Data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

3.1.6) We may collect relevant information from text messages (SMS) received by you from providers of products and/or services (including but not limited to retail outlets, financial institutions, mobile carriers and utility companies) after obtaining your specific/explicit consent to allow us to access your SMS inbox. The legal basis for this is your consent and to enable us to provide better access to Services to you.

3.1.7) We may process information included in your personal profile, which may include your location, time zone, website and any other such related data (strong Profile Data. The Profile Data may be processed for the purposes of providing you a better user experience when using the Services. The legal basis for this processing is your consent.


When you use our Services, we may automatically process information about your computer and internet connection (including your unique device identifiers, IP address, operating system, browser type and domain name), your mobile carrier, device information (including device and application IDs), search terms, web pages that you view, the additional links you click on, cookie information, your activity on our Website as well as information about the timing, frequency and pattern of your use of our Services, and information about to the transactions you make on our Services, such as the name of the recipient, your name, the amount and timestamp, your interactions with our customer support such as the date, time, and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings, advertisement identifiers such as identifier for advertising, google advertising identifier, and data related to your interaction with the advertisements that are served on the Website or Services .The Service Data is processed for the purpose of providing our Services. We may generate reports and analysis based on the Service Data for internal analysis, monitoring and marketing decisions. The legal basis for this processing is the adequate performance of the contract between you and us, to enable us to comply with legal obligations and our legitimate interest in being able to provide and improve the functionalities of the Services.

We may also collect information about your activity on our Services which is not personally identifiable with you but may be linked to your account information.


From time to time, we may obtain information about you from third party sources as required or permitted by applicable law, such as public databases, credit bureaus, ID verification partners, resellers and channel partners, joint marketing partners, and social media platforms. ID verification partners use a combination of government records and publicly available information about you to verify your identity. Such information includes your name, address, job role, public employment profile, credit history, status on any sanction, lists maintained by public authorities, and other relevant data. We obtain such information to comply with our legal obligations, such as anti-money laundering laws. The legal basis for the processing such data is compliance with legal obligations.

Further, if other users or third parties send us correspondence about your activities or postings on the Website, we may collect and store such information into a file specific to you to the extent required for compliance with our legal obligations.


4.1. Information that we collect from you may be used to set up and administer your account, provide necessary technical support to you, verify your identity and send important communication. It may be used to deliver advertising, marketing and/or event based communication. Such communication may contain an option to opt out of receiving such communications in future. If you choose to opt out of receiving such communication, you may email us at, pursuant to receipt and confirmation of which the Company shall not contact you and will ensure that new data collected about you from thereon will not be used by us for any such advertising, marketing and/or event based purpose.

4.2. We may use your information for internal and external research and development purposes and to improve and test the features and functions of the Website for giving the best options and Services to you.

4.3. Access to your information is limited to authorized personnel with critical business reasons, such as technical support. We may use and retain your information other purposes including but not being limited to the following:

4.3.1) For legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; fraud, or to meet our internal and external audit requirements, information security purposes, and/or which is required under applicable law;

4.3.2) To respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities;

4.3.3) To enforce the Company Terms of Use;

4.3.4) To protect the Company? rights, including but not limited to the rights of privacy, safety or property, or rights of other persons and/or third parties;

4.3.5) To generate and maintain your profile on our Website;

4.3.6) To provide personalized features to you on our Website.

4.3.7) To maintain regular communications with you concerning transactions that you initiate, such as requesting information or assistance, making payments, transferring funds etc.;

4.3.8) To modify the Website from time to time to cater to your interests;

4.3.9) To provide the Website and the functions, features and services therein efficiently;

4.3.10) To conduct analytical studies on various aspects including User behaviour and preferences etc.;

4.3.11) To determine any security breaches, computer containment or computer virus;

4.3.12) To investigate, prevent or take action regarding illegal activities and suspected frauds,

4.3.13) To undertake forensics of the concerned computer resources as a part of the investigation or internal audit,

4.3.14) To enhance the ability of the Company to communicate with you and customers about additional Services;

4.3.15) To trace computer resources or any person who may have contravened or is suspected of having or being likely to contravene, any provision of law including the Information Technology Act, 2000 that is likely to have an adverse impact on the Platform

4.3.16) To provide technical assistance requiring initial setup, support services or dealing with any suspicious activities from the user accounts.

4.4 You however acknowledge and accept that in case of information that may be asked by any Court or government authority, we will intimate you of such information being given to the court or government authority only if the court or government authority permits us to do so. The Company does not sell information about its Users to any person or entity whatsoever. However, during the development of its business, the Company may sell or buy companies or assets. In such transactions, your information may be transferred to such companies or assets in accordance with the provisions of this Policy.

4.5. To make our Website effective and to provide our Users with a good experience we collect certain information each time you visit and store these statistics in server logs. These statistics may not identify you personally but provide us information regarding the type of User who is accessing our Platform and certain browsing activities of that User. This data may include the IP address of the User accessing our Platform (i.e. the unique I.D. number of the User's computer), the type of browser (Internet Explorer, Firefox, etc.) and the operating system (Windows, Mac OS, etc.), the website the User last visited before linking to our Website, how long the User accessed our Website in any given session, and the date and time of access. We may make extensive use of this data at an aggregated level in order to understand how our Website is being used. We may share some of the aggregate findings (not the specific data) with advertisers, sponsors, investors, strategic partners, and others in order to help grow our business.


5.1. We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

5.2. We may disclose Service Data to a variety of third-party service providers such as payment processing service provider and business partners insofar as reasonably necessary to assist in operation of activities on the Website, improve the functionalities of the Services and customise User experience.

5.3. We may disclose your information for the purposes of customer service purposes, including to help service your accounts or resolve disputes such as those involving billing or transactions.

5.4. We may share aggregated data (information about our users that we combine together so that it no longer identifies or references an inpidual user) and other anonymized information for regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.

5.5. In the event of any dispute arising out of your use of the Services, we may disclose some of your Personal Data with the counterparty to such transaction to the extent we deem required, in our discretion, to resolve any dispute.

5.6. We may disclose your personal data if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; or in order to protect your vital interests or the vital interests of another natural person; to protect the safety or integrity of the Services, or to explain why we have removed content or accounts from the Services; or to address fraud, security, or technical issues; or to protect our rights or property or the rights or property of those who use the Services.

5.7. We cooperate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as those protecting intellectual property rights, fraud and other rights, to help protect Users. Therefore, in response to a verified request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can (and you hereby authorize us to) disclose your name, city, state, telephone number, email address, User ID history, fraud complaints, and purchasing history without notice. Without limiting the above, in an effort to respect your privacy, we will not otherwise disclose Your personal information to law enforcement or other government officials without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss; or report suspected illegal activity. Further, we can (and you hereby authorize us to) disclose your name, street address, city, state, zip code, country, phone number, email, and company name to intellectual property right, owners under a confidentiality agreement, if we in our sole discretion believe it to be necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.

5.8. We offer inpiduals the opportunity to choose (opt out) whether their personal information is (i) to be disclosed to a third party or (ii) to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the inpiduals. In order to opt out from disclosure of your personal information, please write to us at

Due to the changing regulatory environment, we cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Policy. By way of example (without limiting the foregoing), we may be forced to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Website/come in possession of. Therefore, although We use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.


6.1. We may need to transfer or share your personal data to third parties outside of India, especially to our affiliates and subsidiaries, for various reasons including for regulatory compliance. In such circumstances where we may need to transfer or share your personal data to third parties outside of India (including our affiliates and subsidiaries), we will ensure that such transfers are compliant with the requirements under Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and Global Data Protection Regulation (GDPR).


7.1. You shall not assign or transfer any right or obligation that has accrued to you under this Policy and any attempt by you to assign or transfer such rights and obligations, shall be null and void.

7.2. We may assign, novate, or transfer any or all rights and obligations that accrued in our favour under the Policy, at our sole discretion, to our subsidiaries, affiliated entities, or any other third party, especially in order to comply with regulatory requirements in India, and for our Users, to offer them a full suite of services in globally through our subsidiaries or affiliates.


8.1. We have implemented measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

8.2. When you place orders on our Website or access your account information we offer the use of a secure server. The secure server software (SSL) encrypts all information you put in before it is sent to us. Furthermore, all of the User data we collect is protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ reasonable security practices and procedures and current internet security methods and technologies in compliance with Information Technology Act, 2000 and rules made thereunder. We also adhere to the European Union?? General Data Protection Regulations

8.3. We use commercially reasonable security practices and procedures industry practices and procedures designed to help keep your personal information safe and secure. Although we strive to protect your personal information, we cannot guarantee the security of your data while it is being transmitted to our Service; any transmission is at your own risk. We will also ensure, on a commercially reasonable efforts basis, that any agent or third party that we employ complies with the same security standards as we do for the protection of your personal information.

8.4. Steps taken to ensure data security:

8.4.1) All the user information can only be accessed by authorized users;

8.4.2) Users need to authenticate themselves with a username-password combination; and

8.4.3) All data is hosted on the protected servers of the Company.

8.5. Unfortunately, the transmission of information via public networks such as the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee or absolutely ensure the security of your personal data transmitted through the Services. Any transmission of personal data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Services.

8.6. We agree that we will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. From time to time, we may reveal general statistical information about our Site and visitors, such as number of visitors, number and type of goods and services purchased, etc. Only those of our employees who need access to your information in order to perform their duties are allowed such access. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution at the instance of the Company.


9.1. Our Services uses cookies, web beacons and tracking technology depending on the features offered. Cookies are small files that are placed on your device hard-drive/storage (either temporarily or until manually deleted by you) in order to distinguish you from other users of our Services. We also use local storage to provide you with a customised experience when you browse our Website and to improve advertising. This also allows us to improve the Website and our Services. Third parties may also use such cookies, web beacons and tracking technology if you interact with any content provided by them through our Website, however we endeavour to identify these cookies before they are used and allow you to accept or deny them.

9.2. Cookies help us analyse page flow, measure promotional effectiveness, and promote trust and safety. We offer certain features that are only available through the use of a cookie. Cookies do not give us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. The "help" portion of the toolbar on most browsers will tell the you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies will allow you to take full advantage of some of the Website features and it is recommended to leave them turned on.

9.3. Cookie, web beacon and tracking information collected by us may be shared with third-parties which directly support our advertising/promotional activities to deliver advertisements that relate to User?? interest, and are involved in development/ updating of our Website.

9.4. Commonly used browsers are set up to automatically accept cookies however you can modify your device? settings to either alert you when you receive cookies or block cookies. If you disable/ block cookies, it may affect the performance and functionality of our Services and may also restrict your experience. If you use different devices to access our Services, you would be required to modify each device, settings inpidually to suit your cookie preferences.

9.5. Please also keep in observance that Services may contain links to other websites not owned or controlled by us. Third parties may also use such cookies and tracking technology if you interact with any content provided by them through our Services. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your information. We do not control or take responsibility for the use of cookies by such third parties.


10.1. We retain your personal information as long as necessary for providing you the services and as per the lawful basis of processing and to comply with our legal obligations. In particular, when determining how long we retain personal data, we take into account how long we need it to:

10.1.1) Maintain business records for analysis and/or audit purposes;

10.1.2) Comply with record retention requirements under the law;

10.1.3) Defend or bring any existing or potential legal claims; and

10.1.4) Deal with any complaints regarding the Website/any services provided on the Website.

10.2. At the end of the retention period your personal data will be anonymized.

10.3. If you no longer want us to use your information, then you can request that we erase your personal information and close your User account. Erasure of your information will result in your subscription being terminated without any refunds (if applicable). We may retain some of your personal information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. For example, if we suspend a User account for fraud or safety reasons, we may retain certain information from that account to prevent that user from opening a new account in the future.

10.4. Even after the termination of your account on the Website, we may be obligated to retain certain information under the applicable law and/or as part of its contractual obligations with our business partners and accordingly such information shall be retained as prescribed under the applicable law or part of Company's contractual obligation.

10.5. After termination of your account or withdrawal of your consent to use certain information/ data, the Company continues to use your anonymized data aggregated or in combination with anonymized data of other Users. We use this aggregated anonymized data for data analysis, profiling and research purposes, for example to gain insights about our users and their profiles. We may keep your contact information along with your application details (if any) for fraud prevention purposes and for the exercise/ defence of a legal claim or for providing evidence in legal proceeding(s).

10.6. We make no warranties and shall not be liable regarding non-availability or non-retention of any information and/or data provided by you beyond the deletion of your account.


11.1. You may deal with your personal data available with us in the following ways:

11.1.1) You may correct, amend, add, or update personal data from your account at any time by logging in to your account.

11.1.2) You are free to remove or delete your content from your account at any point in time, provided, however, the Company may retain all or some of your data as per applicable law.

11.1.3) Copies of public content may be retained indefinitely in our systems, including in cached and archived pages of our Website, or if other users have copied or saved that information.

11.1.4) You may also, at any time while availing the Services or otherwise, withdraw the consent given earlier to Company provided that such withdrawal request is sent in writing to However, please note that in the event you withdraw the consent granted to us, we shall be unable to provide you with Services.


12.1. If you have queries about our data protection processes and practices or wish to request access to and/or make corrections to your personal data in our possession or under our control, or wish to withdraw your consent to our collection, use or disclosure of your personal data, please submit a written request (with supporting documents, (if any) to our Grievance Officer.

12.2. The name and contact details of the Grievance Officer are provided below:

Grievance Officer: Shubham Aggrawal

Address: Indyverse, 384 Sector 43, Near American School, Golf Course Road, Gurgaon, Haryana- 122002

Phone Number: 8800693039


12.3. Our Grievance Officer shall endeavour to respond to you within 30 days of receiving your submission. Please note that if you withdraw your consent to any or all use or disclosure of your personal data, depending on the nature of your request, we may not be in a position to continue to provide our Services or products to you or administer any contractual relationship in place. Such withdrawal may also result in the termination of any agreement you may have with us. Our legal rights and remedies are expressly reserved in such event. We may charge you a fee for processing your request for access. Such a fee depends on the nature and complexity of your access request. Information on the processing fee will be made available to you.


This Privacy Policy and your use of the Services shall be governed and construed in accordance with the laws of India and other applicable laws. For any dispute regarding or arising out of this Privacy Policy or use of the Services shall be subject to the exclusive jurisdiction of the courts in New Delhi, India.





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