ADK by Avishi Dayal Kalra creates strong aesthetics of bold, fearless and unapologetic designs. The label has an expressive direction driven by the urge to be different. It aims to extend individuality beyond comfort zone by experimenting and exploring new materials. The brand creates a juxtapose dialogue about Imperfection and challenges the status quo. The brand reinterprets aesthetics through a new perspective of street wear. Embracing different cultures by creating designs for the streets of today. ADK aims to revolutionize the fashion industry by giving a new face to street wear in India.
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