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LIT is a ready to wear clothing label based in Jaipur, India. The story behind the label is about a girl (Litika Lalwani, Founder of LIT), who had the desire to always be the limelight of the room. Whether with her choice of clothing pieces or the uniqueness in styling them off or even sometimes by wearing a blue lip color. Her simple funda was pulling of those colors or silhouette which most of the people don’t have confidence of. So here LIT cheers up to the feeling of you, looking at the mirror and saying yourself “Wow! you are the world, darling!! Another aspect on which the founder believes in is the candle burning inside every single thing in this cosmos.

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